An Excerpt

"Describing to each other our loves and hatreds, sentiments and resentments, we must use the terms of our advertisements, movies, politicians and best sellers. We must use the same terms for describing our automobiles, foods and furniture, colleagues and competitors-- and we understand each other perfectly. This must necessarily be so, for language is nothing private or personal, or rather the private and personal are mediated by the available linguistic material, which is societal material…""What people mean when they say…" is related to what they don't say. Or, what they mean cannot be taken at face value-- not because they lie, but because the universe of thought and practice in which they live is a universe of manipulated contradictions."

-Marcuse